For nearly a decade, I’ve built brands across industries, continents, and cultures. From a YC-backed startup redefining the future of creative work and a climatetech innovation hub commercializing market-ready solutions, to luxury hospitality campaigns in the Asia Pacific region, America’s leading advertising trade publication, and New York’s only outdoors aquaponics farm.

Remote-first since 2017, I’ve developed the systems and adaptability needed to do great work across borders. Along the way, I’ve developed a deep understanding of how ideas flow through culture and how to build brands that move with them.

  • I'm drawn to this space because the distance between technical depth and cultural relevance is stark and bridging it takes both rigor and instinct. Clients include the Urban Future Lab at NYU Tandon (200+ companies supported), Oko Farms, and a portfolio of 35+ early-stage startups through StartEngine, where brand strategy directly drove $5.5M in fundraising.

  • Leading PR across multiple organizations, I’ve developed relationships in various industries and understand what earns coverage, what earns credibility, and what earns a room's attention.

    At Adweek, I also worked alongside the CMOs, editors, and cultural figures shaping brand marketing at scale, across Cannes Lions, SXSW, Forbes 30 Under 30, and Fast Company.

  • Brand in this world lives in the details: the typeface on a menu, the way a property is described, the publications that matter to the people you're trying to reach. At The Luxe Nomad I managed global PR and marketing across 33 destinations. I also worked directly with property owners in the Maldives, Niseko, and Koh Samui on how to build brand around the architecture, culture, and design story of a place.

My photography practice runs parallel to all of it. Same instincts, different frame. All of them are exercises in attention: what to include, what to cut, and where to leave space. All imagery featured here is my own.

  • Let's work together.

  • Brand Strategy

    Positioning, messaging architecture, and narrative frameworks. From founding-stage clarity to rebrand pivots to institutional voice-building.

  • Marketing

    Go-to-market planning, demand generation, and integrated campaigns across digital, print, events, and earned media.

  • Communications

    Press strategy, media relations, thought leadership, and whitepaper programs. Comfortable with trade, mainstream, and prestige outlets.

  • Creative Operations

    Building and managing the systems, workflows, and teams that let creative work move at scale. Particularly suited to distributed or fast-growing organizations.

  • Content Creation

    Editorial, travel, F&B, and cultural photography with a strong eye for composition and cultural context. Available for brand shoots, campaign content, and editorial projects. Work has appeared alongside coverage in Vogue, Tatler, PBS, and Harper's Bazaar.

  • Editorial Strategy

    Brand voice development, content strategy, and editorial planning across owned channels.

  • Creative Production

    End-to-end support for shoots, campaigns, and brand content - from concept through delivery. Comfortable directing, coordinating vendors, and managing timelines so the work stays sharp without losing momentum.

  • Startup & Fundraising Narrative

    Brand and story architecture for campaigns, investor decks, and early-stage positioning. Translating vision into impact.

  • Fractional Brand Lead

    Embedded strategic partnership for organizations that need senior brand thinking without a full-time hire. Available for 3-6 month engagements.

  • Workshops & Advisory

    Brand clarity sessions, team workshops, and ongoing advisory for founders and creative leads.

My Clients

SELECTED WORK →